What are the best Offline strategies to increase brand knowledge – Guide
Digital marketing has become the gateway platform for many professional services companies. Compared to traditional marketing, online efforts are easy to measure and, interestingly, often cheaper. Despite this, many traditional offline marketing tactics can be effective in building and supporting your company’s online brand. In fact, the most impactful marketing strategies use a combination of online and offline techniques. When implemented together, offline and online marketing techniques can support and reinforce each other, creating a unified strategy. In the latest version of our annual research report on High Growth Marketing Strategies, we discovered which marketing techniques are having the biggest impact. Of course, every industry is different, so you may find that one or more of these techniques are less relevant to your audience. If another tactic has worked for you in the past, continue. Offline marketing is any advertising or promotion practice that uses traditional offline media. This includes channels such as television, radio, billboards, print media and in-person events. In most cases, modern offline marketing methods are designed to support or complement online efforts.
Offline strategies to help increase brand awareness
Create local partnerships
While today’s e-commerce is huge and growing, think about how often you still shop locally. 71% of cars purchased today are still bought in person at a dealership (although some heavy online research usually happens first), and 95% of people still buy groceries and sundries exclusively in person. If you want to boost your brand, consider partnering with a local business that still sees a lot of foot traffic and direct consumer touchpoints. Work closely with the local team and ensure that your employees are also strong experts in your brand. The impact on your brand image will certainly be positive with the support of an outsourced partner.
Plan promotional gifts
People love free stuff. While lean companies may avoid promotions, the direct impact on bottom line final of a well-planned promotional marketing campaign can be bigger than you think. Partner with a renowned promotional products company and order a wide variety of items – calendars, Koozies, notebooks, hats – anything that helps you get something branded into the hands of your customers and potential customers. The psychological phenomenon that results when a customer sees your brand name every day is real, and people unconsciously lean towards your brand out of familiarity, especially if it’s SWAG they use often.
Participate in industry events
Do you consider fairs to be too old-fashioned in today’s e-everything world? Consider this: 112,298 people attended the CES (Consumer Electronics Show) in Las Vegas last year; 115,612 people showed up for the IMTS (International Manufacturing Technology Show) and nearly 90,000 attended the Atlanta International Gift & Home Furniture market in July 2016. These numbers point to the enormous opportunity available to market your brand to a significant audience – potentially hundreds of thousands – over the course of a year. Hands-on experience with your business can create viral word-of-mouth advertising thanks to fair attendees.
Network like social media does not exist
Networking is key to blocking, but it’s an easily overlooked marketing tactic. Not only do people statistically trust other people when it comes to reviewing and endorsing products, they also prefer to work with others when it involves something really important. Your employees can be your strongest brand advocates as they interact with your brand on a daily basis. Educate them well and even encourage them to incorporate the brand with potential consumers. Looking a customer in the eye and connecting on a personal level is still extremely valuable. Solidify your business networking skills to build lasting industry relationships and a more connected customer base.
be personal
Nothing attracts potential customers more than a personal touch. A heartfelt birthday card, a thank you note, or a simple token of appreciation, delivered by mail or in person, goes a long way in indirectly strengthening your brand. It’s also cheap and easy to manage. Use information collected at fairs or store visits to create a database and initiate direct communication. Your customers and prospects will really appreciate the gesture and think positively about your brand as a result. Building a brand and increasing awareness of your business requires a multi-angle approach. Without a doubt, social media and online strategies need to be a big part of your strategic plan. But offline activities are the glue that holds the branding concept together.
Final note
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