Guide: Tidal: A Subscription Based Music Service
First, Taylor Swift got moving up controversy by pulling all of her music from streaming services, especially Spotify, as she reportedly feels that streaming services don’t pay artists enough money for their work. Not long after, Jay-Z’s company Project Panther acquired Tidal’s parent company and relaunched the service as the first of its kind to be artist-owned. Listen in! Image via Shutterstock. Fast forward and high-profile artists like Beyoncé and Nicki Minaj are releasing exclusive music videos available only to Tidal subscribers. To view this and additional content, you must sign up for a Tidal membership, that starts at $ 9.99 per month. So what exactly is Tidal and what makes it different from other streaming services? What content is available, how can you draw up, where does your money go and why are artists eager to promote it?
Tidal’s High Fidelity Music and Exclusive Videos
Tidal’s big promise is high-fidelity music streaming, or HiFi for short. It is the first service to provide this quality of music streaming. The bottom line is that unlike standard MP3 audio, hi-fi music is not compressed in any way, so it essentially delivers the best sound quality.
Typical normal quality audio streaming has a bit rate of 96 kbps and the high quality is 320 kbps. Tidal’s lossless playback has a much higher bit rate of 1411 kbps, which Tidal says has music quality more comparable to CDs. Additionally, Tidal has a generous collection of music videos and more available for streaming, which is atypical for current streaming services. Spotify and Rdio currently do not offer music videos, although Spotify has announced that videos will be coming soon.
Tidal took the internet by storm, especially when R&B and hip-hop artists Beyoncé and Nicki Minaj announced a music video for their song “Feeling Myself”, but it was available exclusively on Tidal. In others words, fans who had not yet subscribed to Tidal had to sign up for a minimum of $ 9.99 per month to watch the music video. The service too features some other exclusive content like Jay-Z’s B-sides and behind the scenes with Madonna.
What Tidal means to you and what it means to artists
For $ 10 a month, you get over 25 million songs to stream through Tidal, plus quite a few on-demand music videos and other exclusive video content. This media is available through the web player at tidal.com or by downloading the iOS or Android apps. You can also save music to listen to offline up on three separate devices, or, like most, store online in a personal collection or playlist. Important All the bragging rights about high-fidelity streaming music isn’t actually even available in the Basic plan, but rather in Tidal HiFi for $ 19.99 per month. Anyone could stick up for the more expensive tier if it means getting music that sounds better, but it’s a bit more complicated than that as solid equipment is needed too. If you have $ 20 earbuds, you probably won’t hear a difference in sound quality because the earbuds themselves are not made for quality listening. To hear and appreciate high-quality sound, you need devices that can produce that high-quality sound – expensive headphones or speakers.
Tidal is such a breakthrough because it is a direct connection between artists and fans without getting in the way of record labels and other companies. A number of A-list artists have claimed ownership of Tidal, including but not limited to Jay-Z, Beyoncé, Nicki Minaj, Madonna, Rihanna, Kanye West, Alicia Keys, Daft Punk, and Calvin Harris. Of course, given the overwhelming high profile support and exclusive content, you could argue that these artists make more money from Tidal than through other streaming services. Exactly how much is not yet known, but it is generally agreed that the artists are getting more. Most of the time, the money from the streaming service goes straight to record labels as they sign deals to license the music, then the profits slowly drip to the artists.
This has two sides. One is that the artists are making more money than their record labels and representatives allow, so this is a good thing. The other is that many of the artists who take ownership of Tidal are already multi-millionaires and don’t need extra money. You, the customer, take sides with your wallet.
Choosing a tide plan or choosing the race
Tidal has two pricing plans available: $ 9.99 per month or $ 19.99 per month. The regular $ 9.99 per month plan is like any other premium streaming service with standard quality audio, but it also includes access to music videos and exclusive content. To get the hifi music, you have to opt for the Tidal HiFi plan by paying double every month. It’s a hard sell, so you have to be really committed to getting the absolute best sound quality possible if you’re willing to shell out $ 20 every month.
While the $ 9.99 per month plan puts Tidal on the same playing field as Spotify Premium and others, there are more affordable options from competitors who still have more featuresSpotify and Rdio have completely free ad-supported streaming plans that limit access to Mac or PC only, but features such as radio and lyrics. They both also offer a discount on premium subscriptions of $ 4.99 for students, which is half the starting price of Tidal. Additionally, if you’re in a family, these competing services get a discount on multi-device streaming for multiple users, which Tidal doesn’t currently do. Family plans start at $ 14.99 per month for two users. Tidal is a great option for anyone who is extremely passionate about directly supporting artists, regardless of their current income. It’s also essential if you’re interested in high fidelity streaming or the exclusive videos that come within the service every now and then. Otherwise, the competitors will still be in control features and prices.
Tidal: A Subscription Based Music Service: benefits
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