Things To Consider While Making An E-Commerce Site – Guide
We’re seeing long-standing brick-and-mortar retail brands closing or going out of business that we never expected to go away ten years ago. Take Toys’R’Us, for example. After more than 60 years in business, they are liquidating and closing all remaining stores in the US. On the other hand, the digital world is an exciting place where entrepreneurs create their own digital brands and compete in the digital market. Most physical stores are forced to establish an online presence. But it’s not always easy to be successful online. You need to know some of the trade secrets if you want to get to the top.
Things to Consider When Making an Ecommerce Website
Design matching your products
The look and feel of your website needs to be consistent with what you’re selling. This simply means that everything from images, color scheme and font should define your site. So, for example, if you’re selling feminine products, the design has to look feminine. If, on the other hand, you’re selling gadgets, the design has to be modern. Just by the look of your website, your visitors should have an idea of what you are selling.
Showcase and Product Descriptions
The purpose of building an online store is to sell your products. Therefore, it is vital that you highlight your products well on your website. First and foremost, use high quality images that are likely to catch users’ attention. High resolution images make your customers understand what the product really looks like. To present products, it’s good to have a layout that emphasizes your products. Your visitors shouldn’t find it difficult to search for a specific product. If they find it too difficult to get the information they need, they will leave your site. Also, if you enter wrong or inappropriate information about a product, it will create a bad first impression on your users and you risk losing some of your potential customers. It is essential that you describe your products accurately and in detail. Since your customers aren’t buying the product in a physical store, they need to be given as much information as possible so they can imagine what an item will look like. This may include their color, size, weight, fit, and the instructions they should know before making a purchase.
shipping fees
Many e-commerce sites offer discounted products but include a high shipping fee. If this happens, the customer is likely to think twice before making a purchase. Why would he buy from you if the total cost is so high? He would be better off buying the item from a regular physical store. Low or zero shipping fees tempt your customer to purchase through online means.
Guest check-out
Several e-commerce sites make it mandatory for users to subscribe up and create an account before they can buy from her. While this may be convenient for you as an online store owner as it allows you to communicate and follow up with your customers, it’s not something your customers want to do. They want everything as simple and fast as possible. A customer just wants to buy from you. He doesn’t want to fill out long forms asking for his details. In the case of a guest checkout, customers don’t need to fill in a lot of personal information before purchasing anything on your website. This arrangement removes the barrier of creating an account and significantly increases your conversion rates.
Ease of Check-out
In addition to allowing guest checkouts, your online store should make it as easy as possible for customers to check out your products. The easier the checkout process, the greater the motivation for your customers to make repeat purchases from your website. So make sure your customers don’t have too many pages to check out. If the checkout is a single-page process, it won’t be overwhelming for your customers. If you are familiar with the basics of building a website, you can easily get a good checkout page designed by a web development company.
site search
According to a study, more than 30% of users who visit an e-commerce site use search. feature to find the products they are looking for. This simply means that you need to ensure that your site has search functionality. Also, this search functionality needs to have an autocomplete feature that can help your users to find products easily. If you have a wide range of products, a faceted search can be especially helpful. Faceted search allows shoppers to narrow down search results using a variety of attributes – price range, size, brand, keywords, etc. This functionality helps users to select the features they find essential and eliminate those they don’t need. That way they have a manageable list of items to choose from.
Safety
No matter how attractive your online store looks, it will remain incomplete if your security settings are inadequate. Your website must support SSL and encrypt all types of information that you want to keep safe. This includes everything from customers’ personal information such as full name, date of birth, cell phone number, social security number to credit or debit card details. Remember that your customers expect their online information to remain safe and secure when they shop on your site. Installing an SSL certificate can be an important step in gaining your credibility. In addition, SSL also helps you meet PCI DSS (Payment Card Industry Data Security Standard) requirements, which are essential for businesses that accept credit card payments. It is important that you do not store your customers’ card numbers in your website’s database. Such a move poses a serious security risk to you and your customers. If a security breach occurs, your organization will face financial and legal consequences.
Final note
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