How to Smart Technology is changing the hospitality industry – Guide
Technology is changing everything from the homes we live for the workplaces we work in. The hospitality industry is no exception. It is one of the main industries that is in transition. Issues such as mobility, flexibility and easy availability of information are in the heart this disruption, helping customers make informed decisions. Gone are the days when traveling meant visiting a travel agent to book tickets or find accommodation. Institutions like Airbnb and Skyscanner try to provide customers with great deals, including price comparison services and services to help them make decisions about their travel preferences. At the epicenter of this disruption is a range of digital technologies, including mobile applications, big data analytics, the Internet of Things (IoT) and artificial intelligence (AI) that are helping hospitality providers evolve and deliver the best experience for their customers. Suffice it to say that hotels are taking sanitation and hygiene practices very seriously. Hoteliers do their utmost to ensure guests’ safety without compromising their comfort or convenience. For example, we are seeing a shift to fully contactless hotel operations, which is likely to become more common among hotels.
How smart technology is reshaping the hotel industry
Intelligent Energy Management
Smart thermostats and occupancy sensors can monitor and respond to fluctuations in occupancy. Likewise, intelligent energy management systems use sophisticated machine learning algorithms to continuously analyze historical thermodynamics, local weather patterns and peak loads to optimize real-time energy consumption throughout the year. Smart energy saving is not wild speculation. Smart energy management systems can reduce hotel energy costs by up to 20% and achieve some of the fastest payback times in the industry (between 12 and 24 months). They can also significantly increase a hotel’s resale value. The energy savings of Internet of Things technology are not just limited to heating, ventilation and air conditioning systems. Smart lighting technology also allows hoteliers to better understand their energy needs, automate consumption and adapt to occupancy changes in real time. Just as smart HVAC systems use occupancy sensors and machine learning algorithms to continuously analyze demand load patterns and optimize HVAC energy consumption, smart lighting systems also allow hotels to set lighting schedules. favorites, track occupancy patterns and report overall lighting energy usage throughout the year. . For example, when the Chatwal Hotel in New York upgraded approximately 1,300 light bulbs in its hallways, common areas and 80 rooms, it saved more than 410,000 kilowatt hours per year, which corresponds to a 90% reduction in energy consumption for lighting. In fact, the Chatwal Hotel saved an estimated $124,255 in its first year alone.
predictive maintenance
Just as smart EMSs allow hoteliers to monitor, track and optimize energy consumption, predictive maintenance allows them to use sensor data to identify wasteful or dangerous trends and alert maintenance staff before a given problem becomes too much. more expensive. So, rather than waiting for a component to fail before it is repaired or replaced, IoT technologies allow engineering staff to predict maintenance needs based on system usage, prevent system failures, and reduce system operating costs. a faulty system. A single leaky toilet can cost up to $840 a year. Add to that the cost of water damage that occurs until the leak is detected. By monitoring water lines with low-cost, IoT-enabled smart water meters, hotels can see a payback on their water consumption in about four years. Likewise, some online management platforms continually collect data related to HVAC run times for each unique room and assign efficiency ratings. This rating is an indicator of how quickly a room can be heated or cooled to the guest’s preferred temperature and provides engineering teams with critical alerts when HVAC equipment needs attention.
Smart guest experiences
No hotel can operate without guests, and for that reason, hoteliers can expect to see smart technology further shape guest experiences and expectations. Not only can guest data be used to help better accommodate guest needs, but in conjunction with occupancy sensors, it can also be used to automate guest interactions throughout the stay, reducing points. friction and labor costs. In this way, smart technology will continue to enable hotels to predict and customize various guest services based on past visits and aggregated guest data.
Big Data and Big Data Protection
One of the key benefits of smart technology is how it aggregates data and makes it actionable. But with big data comes great responsibility. According to Cloudbeds, “Big data is great when you can use it to take action, whether it’s addressing a new market segment or adjusting your rate plans to compete with your competitors. However, the biggest concern around big data and the required data storage is the security around it. Every data owner’s goal is to keep their customers’ data safe, but that’s easier said than done. In recent years, we’ve seen massive data breaches that have literally put hundreds of millions of consumers at risk, like Equifax and Target.” As the price of big data solutions makes them more accessible to mid-sized segments of the hotel market, we can expect more hotel owners to adopt and invest in them. More importantly, we can expect solution providers that can ensure data protection to dominate their market segments.
Smart Reserved Parking
Hotels can now use smart sensors and hotel apps to allow guests to reserve parking spaces in advance of their visit and have their space assigned on arrival. This will save hotels the labor cost of manually managing parking inventory and provide guests with a smoother experience from the moment they arrive.
Remote check-in/check-out
By allowing guests to check in remotely through your mobile device, hotel owners can better predict/manage their staffing needs and significantly save on labor costs. This technology can also alert hotel staff when guests arrive (allowing them to spend less time on the welcome process), offer appropriate upgrades/upsells, and provide a more personalized guest experience, even on their first visit. At the final of the guest’s stay, travelers can enjoy a seamless self-checkout experience that also allows them to arrange their preferred transportation to the next destination (whether it’s a taxi, airport shuttle, or a ride-sharing service such as Uber or Lyft), saving you even more on labor costs.
Mobile room keys
Today, more and more hotels are offering guests access to rooms via their smartphone app. This is saving environmentally harmful plastic key card printing costs and eliminating the hassle of managing key card inventory that is prone to loss and demagnetization.
smart room service
Smart occupancy sensors will also help hotels send menu notifications to smartphones at optimal times when guests are in their rooms. These notifications can even include personalized suggestions based on past orders. In fact, many home food delivery apps already offer a similar experience, sending push notifications to frequent users at their preferred order times on their preferred days.
Smart marketing practices
Before hotels can deliver a smart guest experience, they must bring guests through the door; That’s where smart marketing comes in. Smart technology data opportunities give hotels a more complete view of their guests than ever before. Hotels that leverage data insight are the ones that will continue to succeed in the face of increased competition from Airbnb.
Final note
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