Guide: How to Send Mass Emails Using Gmail in Chrome Browser
Services such as MailChimp make it very easy to send newsletters. They take care of everything and they have great templates. But they may not be for you. First of all, there is MailChimp branding everywhere. And the emails end up on the ‘Promotions’ tab in Gmail. Plus, if you only want to send 100 emails occasionally (non-periodically), MailChimp might be too much trouble. If you’d rather just use Gmail to send mass emails, Mail Merge style, GMass is for you.
What is GMass?
GMass is a Chrome extension and is currently free to use. All you need to do is create very simple mail merge style emails in Gmail. The tweak is currently limited to first name and last name, but hopefully we’ll see more attributes soon. GMass makes the email look like it was personalized for individual recipients. Limitation with GMass: Since GMass actually sends individual emails with Gmail, it is limited by Gmail’s guidelines, which say you can only send 500 emails a day with a personal account and 2000 emails a day with a Google Apps account.
How to Use GMass
First, download the Chrome extension and head over to the Gmail website to get started. Click Compose buttonIf you have a GMass icon in the button, it means that the extension is installed and ready to use. The first time you open Gmail after installing GMass, you will be prompted to activate GMass. Just select your current Gmail account and you’re good to go.
Before you start, you need to add any email address you want to send emails to to your contacts. Make sure to add the first name and last name. This is what GMass will use to modify the email. If you don’t, the title is basically empty. Once you have the contacts ready, start posting them one after the other in the To section.
Now we are going to actually create the email. Write the desired email. But leave the place for first name and last name blank. Instead, type {FirstName} and {LastName}. This automatically enters the first name and last name of the person to whom you are sending the individual email.
Mail merge with MailChimp: Check out an easy way to create mail merge emails with Google Docs and the MailChimp plugin.
GMass options
Now you can just click on the GMass button and it will start creating individual emails based on the parameters and start sending them. But there are a number of options you should know about.
Click on the small up-arrow buttonHere you will see options to schedule the emails for later, save them as draft instead of sending them, and enable / disable tracking. A really interesting option here is to send the email as a reply instead of a new message. If you’ve already had a conversation with the recipients, the email will be sent as a reply. This means it will be displayed up in a thread and looks like it was made personally (when it really wasn’t).
What are you going to use it for?
I see small businesses getting a lot out of GMass. What are you going to use it for? Share with us in the comments below.
How to Send Mass Emails Using Gmail in Chrome Browser: benefits
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